As more hardware comes to market through crowdfunding, we are seeing innovative companies look beyond funding and use campaigns to sharpen product focus, run tests on their marketing and pricing, negotiate better deals with their manufactures, and much more.
Join hosts, Roy Bahat, Head of Bloomberg Beta & Chairman of Ouya and Slava Rubin, CEO of Indiegogo as they explore the secrets that successful campaign owners have used to raise money and launch real hardware companies through crowdfunding.
