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L’ATTITUDE Conference – San Diego

September 22, 2022 - September 25, 2022

The 5th annual L’ATTITUDE Conference—the premier Latino business event centered on demonstrating the economic and sociopolitical value of U.S. Latinos in the New Mainstream Economy—will be held September 22-25 at the Grand Hyatt in San Diego, CA. This national platform showcases the contributions of U.S. Latinos in technology, as well as business, media, politics, sports, and science.

Note: You can attend either in person or via a password-protected webcast. 

The conference’s high-profile speakers include Barack Obama, Lin-Manuel Miranda and his father Luis, Gloria Estefan, and Senator Alex Padilla. Speakers also include presidents and CEOs of major companies, including NIKE, Bank of America, Sony Pictures, Target, Nielsen, and more.

Conference technology highlights include:

  • On September 22nd at 9:35am PDT – a top-tier technology panel including Guillermo Diaz, Chairman HITEC; Omar Duque, CEO HITEC; and Lili Gil Valetta, CEO Cien+, will shed new light on U.S. Latinos in technology. They’ll present facts and data on how New Mainstream Latinos are leading the way in the usage of new technology and helping build advanced technologies from the classroom to the boardroom.
  • On September 23rd at 3:00pm PDTa Match-Up Stage Panel Discussion on getting started in Web3, TikTok and Early Stage. The discussion will involve Lyanne Alfaro, Founder of Moneda Moves; Christian Narvaez, Co-Founder of Web3 Familia; Magdalena Madrigal, Co-Founder of Web3 Familia; Orlando Gomez, Co-Founder of Web3 Familia; Leo González, TikTok Influencer; Victoria Bachan, Managing Director of Whalar Talent; and Rachel ten Brink, General Partner at Red Bike Capital.


A full agenda is available here: Agenda 2022 | Latino Executive Speakers | Meet Latino Business Speakers (


September 22, 2022
September 25, 2022


Grand Hyatt San Diego
1 Market Place
San Diego, CA United States
+ Google Map
(619) 232-1234
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