Crowd funding: a new site directs money towards women’s rights

Catapult is the first “crowd funding” site – where people make small donations to ideas they like – dedicated to helping young girls and women. Four weeks in, Emma Sinclair looks at the growth of the financing concept which says goodbye to the millioniare backer.

Crowd funding has completely changed the start-up financing landscape. It removes gender, race, age and education from the pitch – relying solely on the will of the audience to fund a project. It empowers donors to pledge money to projects that personally compel them and empowers recipients because unlike traditional finance, crowd funders have no ‘control’ over the project they help fund.

Read More at The Telegraph

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