UK charity, Leukaemia and Lymphoma Research, is approaching charity donation via crowdfunding with its new website called Pledgeit.
Around 30,000 people in the UK are diagnosed with blood cancers like leukaemia, lymphoma and myeloma every year.
The site acts as a platform for people to challenge their friends to do something, say, write a book or make something amazing, and then raise cash to help beat blood cancer through the charity.
Read More at The Next Web