strips out middleman

The founders of, a British online wine retailer that recently launched in Napa and Sonoma, say they have bad news for consumers.

“When you spend $50 on a bottle of delicious Napa Cab, you are spending about $7 on wine and $43 on sales, marketing and other stuff you can’t taste,” they say on their website.

It’s called the three-tier system, which includes the producer, the wholesaler and the retailer.

But has set out to change that by cutting out the middleman. Co-founder Rowan Gormley said there’s no wine business model like Naked’s. It’s an amalgam of crowdfunding, wine club and wholesale store.

Read More at SFGate

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