Nakedwines.com strips out middleman

December 8, 2012 @ 2:29 am By SFGate

The founders of Nakedwines.com, a British online wine retailer that recently launched in Napa and Sonoma, say they have bad news for consumers.

“When you spend $50 on a bottle of delicious Napa Cab, you are spending about $7 on wine and $43 on sales, marketing and other stuff you can’t taste,” they say on their website.

It’s called the three-tier system, which includes the producer, the wholesaler and the retailer.

But Nakedwines.com has set out to change that by cutting out the middleman. Co-founder Rowan Gormley said there’s no wine business model like Naked’s. It’s an amalgam of crowdfunding, wine club and wholesale store.

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 26, 2026 vs Jan 1, 2025 - Oct 26, 2025

Number of Filings131Prior 126 +4.0%

Target Raise, Total$3.40BPrior $3.54B -3.9%

	This YTD	Year prior	Change
Filings	131	126	+4.0%
Target raise	$3.40B	$3.54B	-3.9%

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Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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