Leila Janah’s ‘microwork’ – power to many

When entrepreneur Leila Janah talks about her philosophy for life, she quotes Benjamin Franklin’s 13 virtues – leila janahinspiring for a technology-driven life, much less the founder and CEO of Samasource, a social “microwork” business with a philanthropic bent.

No one had really heard of “microwork” until the Harvard grad coined the term in 2008 during her talk at TEDx (the nonprofit Technology, Entertainment, Design) in Brussels.

“If outsourcing was generating billions of dollars for a few rich guys in India and China, why couldn’t the same model create a few dollars for billions of people in poor countries?” she asked.

Read More at SFGate

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