Indiegogo: Crowdfunding 2012

IndiegogoIndiegogo recently released some numbers for all of 2012.  This crowdfunding trailblazer experienced a great year, expanding into other countries while growing at a dramatic rate domestically. Some of their highlights for 2012 are below:

  • Campaigns Raised on Average 20% More.  Campaigns averaged 49 days compared to 60 days in 2011.  Successful campaigns raised funds for 39 days.

  • 33% of the dollars contributed were in excess of the perk amount or they were contributed without any perk.  These “altruistic dollars” increased from 23% in 2011.

  • 45% of campaigns generated funds from more than one country.

  • 14% of their campaigns experienced a single contributor who referred more people than the campaign owner.

  • 64% of campaigns used video in their pitch.  Videos less than 5 minutes were more successful in reaching their goal by 25%.  Average video length was 3 minutes 27 seconds.


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