Recognizing another opportunity to engage consumers while providing a needed service, Amazon has begun offering Gift Cards which you may crowdfund with others. Â They believe that by offering customers the ability to “Grow An Amazon Birthday Gift with the help of your friends“, customers can turn a small gift into a big gift and Amazon captures more users.
The process requires use their Facebook account because it based on the Facebook connect feature. Â This will also allow users to post birthday messages to their walls.
Recipients must have an Amazon account (of course). Â Presently they are offering a $3 promotion to help build usage.