Russell Simmons may be best known for co-founding Def Jam Records with famed producer Rick Rubin. He also co-founded the RushCard, a prepaid Visa with a goal to “provide financial freedom and access long denied to an underserved population.” RushCard has now teamed with crowdfunding platform CrowdRise in launching a new campaign and challenge called #RiseToThrive.
The challenege launches today and remains in effect until midnight on October 22. The challenge is open to the public, and all are encouraged to choose organizations to support with donations and fundraising throughout the campaign.
RushCard will award a total of $52,500 in prize money to the #RiseToThrive charities with the most dollars raised. The non-profit that raises the most money will receive $25k, the runner-up will receive $10k, and the third place fundraiser will receive $5k. The remaining $12,500 in prize money will be used to fund weekly charity incentives. All participating non-profits will keep funds raised, regardless of grand prize eligibility.
“RushCard is proud to partner with CrowdRise on our inaugural #RiseToThrive campaign,” said Rob Rosenblatt, RushCard CEO. “We look forward to giving back to the neighborhoods where we do business. It is a rewarding venture and a great opportunity to continue having a positive impact on our customers’ lives.”