Kevin Harrington, Chairman of As Seen On TV, was interviewed on CNBC earlier today about his launch of their new crowdfunding platform which went live in October.
Harrington has launched a pretail based crowdfunding platform where they hope they can discover the next snuggie. The company currently has two development tracks now – first they create and manufacture the product on their own or secondly – an inventor approaches them with their concept.
As Seen On TV is taking a natural step in leveraging technology to allow crowdfunding and market approval to grow their business.
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