Setting out to bring the next generation of cameras to the market, California-based Lomography launched a crowdfunding campaign on Kickstarter for the Lomo’Instant Camera. The company originally sought out $100k for the camera, and has excitingly raised $507,828 from 4,139 backers. The brand new device is considered the world’s most creative instant system that has out of this world features.
Unlike a typical photograph, Lomography states an instant photo is considered a “real object” that a user can physically share of hang on a wall. The company stated, “We set out to design the ultimate instant camera. A camera that combines our passion for instant analogue photography with our technical experience. A camera that is accessible for everyone, from long time instant photography lovers to first time Lomo’Instant owners. Most importantly, we wanted to create a fun camera packed with awesome features and endless opportunities to experiment!”
What makes the Lomo’Instant Camera stand out is its advanced lens system. It has a built-in wide angle lens with 0.4m to focus on distance, plus additional fisheye and portrait lens attachment available. Other features include three shooting modes, unlimited multiple exposures, infinite long exposures, color gels, easy two step-focusing, uses Fujifilm Instax Mini Film, and tripod mount and cable release thread.
Giving fully details about campaign, Lomography wrote, “Instant photography is an excellent hybrid of our human desire for immediacy and Lomography’s love for analogue photography. The process is fast, exciting and at the end, there is a beautiful moment captured in front of your eyes. And it doesn’t stop there – This creative moment is right there in your hand. Unlike one of the hundreds of photos you take on your phone, this instant is a real object. You can put it on your wall, share it with a friend or slip it in your pocket to always keep the precious memory with you.”
Also sharing why it turned to Kickstarter, the company noted, “Following the success of two Kickstarter campaigns, the Lomography Smartphone Film Scanner and Lomography Petzval Lens, we were so thrilled by the support we received that we have decided to also fund the Lomo’Instant via Kickstarter. As was the case with these two ambitious challenges, we are designing the instant camera system from scratch, which will require brand new equipment and advanced production techniques at a substantial financial cost. We need the initial Kickstarter support to ensure the demand for this investment so that we can set the ball rolling!”
The Lomography Lomo’Instant Camera is now available on Kickstarter and the campaign is set to close on June 27th.
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