The second annual Do More 24 crowdfunding campaign powered by United Way of the National Capital Area (United Way NCA) raised more than $1.1 million in online donations, cash prizes, bonus funds and in-kind support for more than 560 nonprofits serving the District of Columbia, Northern Virginia and Montgomery and Prince George’s Counties in Maryland. During the 24-hour giving marathon, 11,358 donors made donations through the Do More 24 website.
“The outpouring of generosity from so many civic-minded citizens for the essential work of National Capital Area nonprofits is extraordinary,” United Way NCA President and CEO Rosie Allen-Herring explained. “Widespread support from all sectors of the region – corporations, retail establishments, local governments, nonprofits, and media organizations – made this year’s Do More 24 an even greater success. It’s quite inspiring to see everyone come together on one day to make our region a better place for all.”
Through the Do More 24 giving portal, donors were able to search for and connect with nonprofits offering programs and services that address basic health and human services needs as well as animal welfare, arts and culture, education, environment and community improvement, financial stability, religion, and workforce readiness. Do More 24 offered all nonprofits serving the National Capital Area (whether they were United Way NCA member nonprofits or not) the opportunity to reach new donors, gain increased visibility, and receive a welcome mid-year infusion.
Top overall online donation earners were Joseph’s House ($36,304), Friends of Homeless Animals ($28,594) and Little Lights Urban Ministries ($26,516).
Dozens of area restaurants and retail establishments supported Do More 24 through special events and by donating a portion of their June 19 sales to Do More 24 and participating nonprofits. Those proceeds will increase the day’s total when those funds are counted. United Way NCA also awarded cash prizes totaling $72,500 to the nonprofits with the most successful Do More 24 campaigns. The winners included:
- Most Unique Donors for the Day – $15,000 – Little Lights Urban Ministries
- Most Unique Donors by Half-Day Mark – $5,000 – Homeward Trails Animal Rescue Inc.
- Most Dollars Raised for the Day – $7,500 – Joseph’s House
- Most Dollars Raised by Half-Day Mark – $5,000 – Homeward Trails Animal Rescue Inc.
View the complete list of prize winners on the Do More 24 leaderboard. Proceeds from restaurant and retail promotions and special events will be added to the overall 2014 Do More 24 total before the end of June.
Champion Sponsors of this year’s Do More 24 are Comcast-NBCUniversal, Goldman Sachs, Microsoft, Pepco, and the Walmart Foundation. 2014 Do More 24 Supporters are Allen Edmonds, The Aspen Group Inc., Ben’s Chili Bowl, Ben’s Next Door, CAVA Mezze, Chipotle Mexican Grill, Confluence, The Curious Grape, Dewey Square Group, Gordon Biersch Brewing Company, The Greene Turtle, Potbelly Sandwich Shop, Robert Half, Silver Diner, sweetFrog, and University of North America.
Clear Channel Media + Entertainment DC, Comcast-NBCUniversal, Comcast Spotlight, WJLA-ABC 7, and WTOP-FM are the 2014 Do More 24 media partners. This year’s Do More 24 Community Partners are America’s Charities, Center for Nonprofit Advancement, Culture Capital, Greater Washington Hispanic Chamber of Commerce, Nonprofit Roundtable, Serve DC, Washington Area Women’s Foundation and Washington Regional Association of Grantmakers.
Focusing on the critical areas of education, financial stability and health, United Way of the National Capital Area and its nonprofit members not only provide immediate relief of social problems affecting the community, but also work to alleviate the underlying causes of these issues. Serving the District of Columbia, Northern Virginia, and Montgomery and Prince George’s Counties for 40 years, United Way of the National Capital Area works to inspire acts of caring, deliver hope and improve lives. In total, United Way of the National Capital Area raises approximately $30 million each year to address the needs of the community.
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