Imperative Takes Command on Onevest: Network System for Millennials, Managers & Recruiters

Imperative is an early-stage platform in the B2B industry that helps users “find purpose.” The company not only alreadyimperative 1 has revenue, users, paying customers, clients, and strategic partners, but also has secured $750,000 during its Onevest crowdfunding campaign. Eight investors helped Imperative reach its initial goal for the 506(c) Regulation D private offering. The $750K Onevest seed round to build out Imperative’s full platform and pilot it within companies in paid engagements starting in Q3 of this year. “With a goal of 100k registered users, a series of completed pilots and the full MVP of the platform built, we will raise a series A of $$3-5 million in Q2 2015. This will enable us to build out the remaining key features of the platform and reach profitability by the end of 2015,” states the startup.

aaron hurst“We have some of the leading proprietary algorithm and psychometric data of purpose at work, which is the engine behind our platform. Our book the Purpose Economy gained wide media attention and sales to position a strong brand for Imperative,” explains the campaign. “Our CEO Aaron Hurst is seen as a known thought-leader in the space of purpose at work having spearheaded the pro bono service movement. Our CTO Blue Thomas and technical team are first to build out this type of platform.”

Impertive’s revenue current employs a “go-to-market strategy is to pilot Imperative within companies at $5,000 per team as an internal engagement tool,” according to the campaign. “Our model, similar to that of LinkedIn projects 25% of our revenue from premium account upgrades at $19/month cost per member. 50% of our revenue will be sourced from recruiting at $8,000 per annual recruiter license and $295 per job posting .25% of our revenue will be from display advertising, at $100 per display ad.”

Below include a few Q&A from Imperative’s campaign:

Why is the startup called “Imperative?”

We use our brand to provoke action in your career, commonly asking the question “what is your imperative?”

  • imperativeWe also view this work as an urgent need that is indeed imperative for everyone.

What is your product offering?

  • We are the permanent, central networked system for millennials, managers and recruiters to interface. Millennials create deep professional profiles that personalize the way they find and manage work opportunities and connect to peers.Recruiters and managers gain access to these profiles to better recruit, manage and target millennials.Our alpha product launched in early 2014 with over 15,000 users and the first tool to assess work fulfillment.

What is the sales and marketing strategy?

  • We reach millennials early by partnering with universities who share Imperative with students, positioning the imperativeplatform as a trusted resource throughout their careers. We also syndicate content in young professional media channels and display advertising. We reach HR leaders who want better resources to understand and engage talent by syndicating content on HR media channels, speaking at conferences and direct outreach with an inside sales team.

Who do we consider to be our customers?

  • We address the needs of young professionals in the first 10 years of their careers who are both currently employed and seeking new job opportunities. We engage companies interested in new solutions to recruit and manage millennial talent and target this demographic in advertising. We engage universities who are trying to better connect their students and alumni to aligned career opportunities and professional resources.

For further campaign details, the career development platform and a look at the campaign video, please click here.


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