Global crowdfunding platform, Indiegogo, announced on Wednesday (November 19th) its reduced fees and added support for nonprofit and social-change campaigns linked with the third annual international #GivingTuesday initiative. #GivingTuesday encourages people worldwide to celebrate generosity.
Cause-related campaigns that launch through the #GivingTuesday partnership page on Indiegogo before December 2nd will receive fee discounts of at least 10% as well as free advertisements and assistance announcing the campaign from partners including AdRoll and GreenInbox. Campaigns can also request personalized coaching from Indiegogo experts and join a free webinar on maximizing social media for the best fundraising results.
“At Indiegogo we’ve always been passionate about changing the world for the better, whether that means helping someone fund their medical bills, amplifying nonprofit fundraising or bringing innovative ideas to life,” said Danae Ringelmann, Co-Founder and Chief Development Officer of Indiegogo. “The #GivingTuesday initiative on Indiegogo advances our mission of enabling people everywhere to fund what matters to them.”
Last year, more than 250 campaigns from 43 countries participated in #GivingTuesday on Indiegogo, raising more than $1.3 million to help change the world. And already this year, 150 campaigns including Nuçi’s Space and Code.org have raised more than $5.2 million, with new campaigns like the American Heart Association joining the platform as part of #GivingTuesday 2014.