Oakland, California-based company, Numi Organic Tea, announced it has joined #GivingTuesday, a first of its kind effort that will harness the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
Numi Organic Tea is seeking to raise funds for its new fundraising initiative for charity: water, “Together for H2OPE.” Numi is asking its “communi’tea” to share a moment of gratitude for our access to clean, safe water and post a photograph of a favorite moment that includes water or water activities via Twitter and/or Instagram with the hashtag #4H2OPE. For every individual who shares their #4H2OPE moment on Tuesday (December 2nd, Numi will donate five dollars to charity: water.
Co-founder of Numi Organic Tea, Ahmed Rahim, stated,”My sister Reem and I started Numi Organic Tea because we believe everyone deserves a good cup of quality tea. But, what’s tea without water? While we’re fortunate to have access to clean, safe drinking water, one in every nine people on the planet, almost 1 billion people, live without this basic human right. We want to change that. Through our Together for H2OPE initiative we are partnering with charity: water to help bring clean, safe drinking water to people in need.”
Sharing his thoughts about the special giving day, executive director of 92Y, Henry Timms, shared,”It’s been a privilege to work with remarkable leaders all over the country building a movement around #GivingTuesday.”
CEO of the UN Foundation, Kathy Calvin, added, “This initiative has truly been crowd-sourced by some of the smartest and most connected minds among the next generation of philanthropists and entrepreneurs. #GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism. The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world.”
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