Vitaminwater Launches Crowdfunding-Inspired Program Project Hustle

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Project Hustle, the crowdfunding-inspired program by Vitaminwater, is calling all aspiring entrepreneurs, artists-in-training, dreamers and future film directors to prepare their elevator pitch for the opportunity to see that their dreams can become reality and the chance to win up to a total of $500,000 (across ten finalists) to bring them to life.

Vitaminwater 4Between now and April 30th, applicants can submit their business ideas. Alternatively, invited guests can deliver their business pitch live, March 18-21, at The FADER FORT in Austin, in a unique “elevator” activation that’s a first for this event. This simulated elevator is designed to capture and record an elevator pitch in a setting that physically represents the theme of Project Hustle.

Creators can submit their ideas in the following five categories: music, film, fashion, art and technology, and the top ten best and brightest ideas will be chosen by a panel of judges.

Vitaminwater Senior Brand Manager, Ryan Robertson, stated:

Ryan Robertson“Project Hustle is our way of supporting the dedication and tenacity of our most driven fans, hustling to make their goals and dreams reality. Vitaminwater hustled its way from a small start-up in Queens, so we understand first-hand that hard work is the only path to success, and now we want to support those at the beginning of their journey. There’s no better place to launch this program than at The FADER FORT – the epicenter of creativity and innovation.”

This summer, Vitaminwater will put the power into the public’s hands to decide which finalists will potentially have their projects funded up to $50,000 each, giving them a chance to come one step closer to their ultimate goal. Beginning in July, participating Vitaminwater and Vitaminwater zero™ bottle caps will contain a code that people can enter online. Each code holds a specific value, which can be allocated to one of the ten finalists’ projects.

Vitaminwater 1No entrepreneur has made it to the top without some help, so as a thank you, every valid code entered wins a prize that is tied to the value of the code, ranging from: Vitaminwater, tablets, wireless speakers, streaming music and video subscriptions, tickets to top festivals, and much more.


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