Luxe.Co & Fashion.VC have announced raising RMB 10 million (USD $1.6 million) via equity crowdfunding. According to the company, investors included ZhenFund led by Xu Xiaoping plus 12 angel investors. Xiaoping is the founder of New Oriental a publicly traded company on the NYSE.
Luxe.Co was founded in 2013 and is a digital business media focusing on luxury, fashion and lifestyle in China. The company went on to launch Fashion.VC in 2014 as a crowdfunding platform for fashion and lifestyle companies. 
“ China’s trend of trading up is unstoppable, people want to consume better products and enjoy higher quality life, and there’s no going back. Through our media, we see a growing interest in entrepreneurs wanting to start a business in the consumer goods sector and also growing attention from investors.” commented Alicia Yu, founder of Luxe.Co, “ Those entrepreneurs start from“hobby”. Not every one of them can realize billion-dollar enterprise, but so long as they made a set group of people happier through their innovative products and services, and the world a better place, that’s pretty awesome achievements already. The role Luxe.Co & Fashion.VC want to play is to help those entrepreneurs gain more attention from the market and use the power of capital to build more and better China brands.”
The management team is an advocate of the sharing economy. Luxe/Fashion.VC believes in the philosophy – hence the equity crowdfunding round.
Luxe.Co & Fashion.VC has also launched 3 new products, including an online survey & research service, a physical incubator and an innovative brand competition to augment its portfolio of services.
