Amazon Rolls Out the Red Carpet for Startups with New “Launchpad” Feature

Amazon 1Amazon today announced Amazon Launchpad, a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.

The program offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.

With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

Jim Adkins, Vice President, Amazon, stated:

Jim Adkins“As the pace of innovation continues to increase within the startup community, we want to help customers discover these unique products and learn the inspiration behind them. We also know from talking to startups that bringing a new product to market successfully can be just as challenging as building it. Amazon Launchpad gives customers access to a dedicated storefront featuring a variety of innovative new products from emerging brands. For startups, we handle inventory management, order fulfillment, customer service, and more, allowing them to focus their efforts on the innovation that results in more cool products.”

Amazon Launchpad offers participating startups:

  • Brand Development: Custom product pages help bring products to life through visually-compelling imagery and videos. Founders can tell their story and connect with customers in a personal way with Q&A about the startup. Products from these emerging brands are featured in the new Amazon Launchpad store, which is dedicated to showcasing startups and their innovations.
  • Customer Reach: Amazon’s most powerful marketing tools – including merchandised placements, personalized recommendations, and participation in the Amazon Vine customer reviews program – give products from startups added visibility. Startups also enjoy access to Amazon’s global fulfillment network, fast and free shipping with Amazon Prime, and customer service.
  • Global Expansion: When startups are ready to reach customers outside the U.S., Amazon Launchpad can help them expand globally with cost-effective supply chain solutions and marketing programs in more than 10 Amazon marketplaces around the world.

Amazon 2Amazon is working with more than 25 venture capital firms, startup accelerators, and crowd-funding platforms to bring startups into the Amazon Launchpad program. Andreessen Horowitz, Y Combinator, and Indiegogo are a few of the companies that have funded the more than 200 products currently available in the Amazon Launchpad store – which features everything from Electronics to Kitchen to Beauty items. Products from startups in the program include the Bluesmart Smart Carry-On Luggageeero Home Wi-Fi SystemCuff DVB Smart Sport BandFenugreen FreshPaper Produce Saver SheetsElectric Objects EO1 Digital Art PanelSoma Sustainable Pitcher & Plant-Based Water FilterThync Mood-Changing Wearable System, and Casper Mattress, among others.

 


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