This week, Sphere Realty Capital (Sphere) announces the nationwide launch of its crowdfunding platform for individual investors, institutional investors and real estate companies.
Sphere is described as a full-service, real estate crowdfunding platform that brings together the three primary, though historically distinct, elements of commercial real estate: individual investors, institutional investors, and real estate companies. CEO of Sphere, Christopher Woodrum, stated:
“Sphere is an innovative company in a new and growing market. We integrate and optimize commercial real estate investment and finance through an online platform that promotes synergies between the different types of market participants.”
Sphere’s investment structure reportedly minimizes the “burden on real estate companies” to raise capital and the platform undertakes the administration, on-going reporting, and asset management responsibilities for Sphere’s accredited investors, which frees management to focus on optimizing investor returns.
Further, Sphere provides a full array of services to its real estate company members including advisory services and real estate brokerage. Joe Morea, a senior advisor to Sphere and a former Vice Chairman at RBC Capital Markets, added:
“The real estate industry has long needed an efficient solution to better connect these traditionally segmented groups of investors and real estate companies. With Sphere’s holistic approach, this new investment channel is now more accessible, easier to navigate and incredibly vital to the future development of real estate investing.”