Indiegogo Releases 7 Key Stats on Perks (Infographic)

May 3, 2016 @ 9:42 am By Samantha Hurst

On Tuesday, global crowdfunding platform Indiegogo unveiled seven key stats on campaign perks. The website stated that perks were created as a way to encourage backers to support an initiative. These range from tangible products (DVDs), personal (thank you tweets, notes, etc.) or an experience (events).

The Indiegogo team noted that the average number of perks offered through a campaign is four while the average number of perks for campaigns that hit their goals is seven. Stretch goals, secret perks, and additional accessories are common reasons why campaign organizers continue to add more perks once an initiative is already launched. It was also revealed that of perks claimed, the most popular value is $25.

Check out the full infographic on the stats below.

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 4, 2026 vs Jan 1, 2025 - Nov 4, 2025

Number of Filings134Prior 129 +3.9%

Target Raise, Total$3.45BPrior $3.59B -3.8%

	This YTD	Year prior	Change
Filings	134	129	+3.9%
Target raise	$3.45B	$3.59B	-3.8%

Sponsored by the Crowded Media Group the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us @CrowdfundInside

Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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