On Tuesday, new low-cost long-haul airliner, People Over Profit (POP), announced the airing of its first two TV commercials. The debut was revealed less than a week after the company launched its very own self-running crowdfunding campaign.
As previously reported, POP is not just considered the only airliner to offer non-stop flights from the UK to India’s cities, Amritsar (Punjab) and Ahmedabad (Gujarat), it is also corporate social responsibility (CSR)business. The company revealed that it will donate a minimum of 51% of its profits to fund social projects in both the UK and India.
“POP’s charitable-giving, over time, will help orphanages and sick and/or malnourished children, mothers and women, provide education, and assist the hungry, homeless, destitute, disabled and elderly in need – along with the physical environment.”
POP revealed that its first flight will depart from Stansted Airport to Amritsar using a 378-seat all-economy Airbus A330-300 aircraft later this year. It plans to operate three services weekly to Amritsar and Ahmedabad. Those that invest in the crowdfunding campaign will receive POP Gold Passes for a minimum backing of £500. It was also stated that the first 10,000 Gold Pass holders will win one free off-peak return seat to any POP destination and will, for the following five years when flying with the airliner, be entitled to VIP benefits such as extra luggage, free Wi-Fi, free/unlimited ticket name changes.
Sharing his thoughts about the commercials, Navdip Singh Judge, Chairman and Principal of POP, commented:
“These two commercials will give us immense coverage amongst the audiences we want to reach. The Sikh Channel serves over four million Sikhs worldwide, with millions of additional viewers online, and broadcasts in both English and Punjabi languages around the clock across the world. Since its launch at the end of 2009, Gujarati Television Pvt. Ltd. has achieved an 80% market penetration in the state of Gujarat.”
Check out the commercials below.
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