Yello Financial Group, a Korean fintech company backed by Formation Group, announced a corporate name change to DAYLI Financial Group (“DFG”). In less than two years since founding, the company launched over 30 fintech products and onboarded dozens of marquee clients including AXA, SK Securities, and ING while using the Yello brand in partnership with Yello Mobile, an Asian mobile platform. The new corporate name emphasizes DFG’s vision of providing digital financial services that the customer can first-handedly experience in his or her daily life. The announcement reiterates the company’s vision to the employees, customers, and partners.
“Based on technologies, data, and the grit that we call the ‘DAYLI spirit’, it has been DAYLI Financial Group’s mission since the establishment to provide digital financial services that can enrich customers’ daily lives,” DAYLI Financial Group CEO Sean Shin explained. “The new naming will help clarify the corporate vision both internally and externally. We will do our best to ensure our customers can actually feel the DAYLI Life, with access to easier, faster, and ever-available digital financial services and practical benefits.”
In addition, earlier this month, DFG’s subsidiaries Coinone, DAYLI Intelligence, Nomad Connection and theloop were selected as exclusive technology providers to the Korean Securities Blockchain Consortium which includes Financial Services Commission (FSC), Kor