Superbrand: Zopa is Awarded Superbrand Status

Zopa, the first peer to peer lender to launch in the UK, has been recognized as a Superbrand receiving this status for the first time. Zope joins a coterie of some of the world’s most recognized brands including Virgin, British Airways, and Apple. Superbrands is a listing of the UK’s strongest brands, published annually since 1995. There are two separate surveys: Consumer Superbrands and Business Superbrands. Brands do not pay or apply to be considered.

Amy Miller, Chief Marketing Officer at Zopa, commented on the award calling it a fantastic acknowledgment of their service, people, and internal culture. She said it was also indicative of their commitment to put customers first in everything they do.

“Our brand has always been built around the core belief that money should be simple and fair.,” said Miller. “Over 300,000 people have taken advantage of our simple loans and smart investment, and this marks an important point in our ambitious plans to bring our products to even more UK consumers.”

The annual Superbrands league table is based on independent research to identify the UK’s strongest brands, as voted for by marketing experts and thousands of British consumers.  Other financial services included in the Superbrands list includes Barclays, Lloyds, the London Stock Exchange, and Misys (software),

 



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