On Thursday, Indiegogo announced new campaign categories. The global crowdfunding platform revealed that this update helps backers to discover projects easier.
“Today we are thrilled to announce that we are updating project categories on Indiegogo. In the past 9+ years, we’ve grown from helping independent filmmakers bring their ideas to the silver screen to helping entrepreneurs of all kinds move their ideas quickly from concept to market. As our platform grew to attract campaigners of all passions, we expanded to accommodate a variety of crowdfunding campaigns, from creative to cause to entrepreneurial.
“We’ve heard from campaigners that it can be difficult to find their campaigns on our site, and backers have expressed that they want to be able to find more projects they’re interested in. That’s why we decided to revise our categories—to make discovery easier for both campaigners and backers.”
Indiegogo also stated it has been actively reviewing campaigns on its platform to see what the common trends are:
“We saw a huge range in entrepreneurial ideas, from e-bikes to wearables, video games to tabletop games, local businesses to human rights campaigns—all of which made it clear to us that our existing structure was no longer relevant. As our community of passionate entrepreneurs grows, so does the spectrum of projects. No longer does everything simply fit under ‘Technology’ or ‘Community.’ We want to make sure that every single entrepreneur feels that his or her project is accurately represented on Indiegogo.”
Old Indiegogo Categories:
New Indiegogo Categories:
Indiegogo then added:
“These new categories will improve campaign discoverability on the Indiegogo website as well as across all channels. We’ll be able to make better recommendations for our backers, and in turn, provide higher, more qualified visibility and potential traffic for campaigners.”
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