Allianz X, the digital investment unit of the Allianz Group, announced this week it has invested $96.6 million investment in BIMA, a digital microinsurer utilizing mobile technology to serve low-income customers in Africa, Asia, and Latin America. Allianz reported it has become BIMA’s sole insurance shareholder and the largest strategic shareholder overall. While sharing details about the investment, Oliver Bäte, CEO of Allianz SE, stated:
“Our investment in BIMA underscores Allianz’s commitment to digitalization, supporting the growth strategy of the Group in emerging economies, as well as enabling us to serve the so-called ‘next billion customers.'”
Allianz also revealed that BIMA’s proprietary technology delivers affordable insurance and health products to emerging markets customers who need them but cannot access them through traditional channels. Their business combines mobile technology, partnerships with mobile operators and a dedicated 3,500-person salesforce to achieve scale and profitability. Nazim Cetin, CEO of Allianz X, then noted:
“The strategic investment in BIMA contributes to the digital transformation of the Allianz Group and our commitment to emerging markets. I am thrilled to work with colleagues who have such entrepreneurial spirit and look forward to our collaboration.”
Coenraad Vrolijk, Regional CEO of Allianz Africa, commented:
“Allianz’s participation in BIMA provides an ability for us to deepen our emerging markets footprint and use the latest technologies to distribute insurance products to customers who need it most.”
Since launching in 2010, BIMA has scaled operations in 14 countries on three continents and has 24 million registered customers to date. Allianz’s investment will allow the company to continue its rapid growth trajectory by harnessing soaring mobile penetration in emerging markets and deliver against an ambition to reach 1 billion consumers. BIMA founder and CEO Gustaf Agartson added:
“We are very excited to have Allianz as a shareholder. Allianz is the perfect insurance partner and investor for BIMA because of their strong commitment to emerging markets and overlapping footprint. This investment will allow us to continue our journey to innovate, scale existing as well as new markets, and retain our place as the emerging market InsurTech leader. Allianz’s significant expertise and knowledge in the insurance space will enable BIMA to further improve our product portfolio and provide valuable products to the emerging market consumers.”