On Tuesday, global fintech firm Broadridge Financial Solutions announced it has completed the acquisition of Israel-based digital technology company, ActivePath. According to Broadridge, ActivePath’s technology enhances the consumer experience associated with consumer statements, bills, and regulatory communications. ActivePath notably extends Broadridge’s ability to transform and accelerate the pace of digital adoption, further strengthening Broadridge’s leading Governance and Communications businesses. Broadridge reported:
“Companies need to convert essential communications into interactive touchpoints distributed across multiple channels. ActivePath’s unique platform lets enterprises, including banks, brokers, healthcare providers and other billers, quickly compose and project HTML experiences typically found on brand websites and apps into interactive email with new levels of personalization, engagement, and security. In addition to email, ActivePath when combined with the Broadridge platform enables full omni-channel capabilities including SMS, social, audio UI, chatbots and personal cloud solutions.”
While sharing more details about the acquisition, President of Broadridge Customer Communications, Doug DeSchutter, stated:
“Despite consumers’ interest for all-things-digital, many brands struggle to create a compelling digital experience and convert their customers from print communications. Broadridge continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient. In ActivePath, we gain a founding management team with rich entrepreneurial experience and a proven track record of innovation, and we are delighted they are joining the Broadridge family.”
CEO of ActivePath, Avi Weiss, then added:
“ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike. We are thrilled to support Broadridge’s global growth and excited to welcome them to the innovative Israeli market.”
Terms of the deal have not been disclosed at this time.