Wirecard Teams Up With Tirol Werbung to Launch China Pay Initiative

Germany-based global provider of digital payments and commerce solutions Wirecard announced on Wednesday it has formed a new partnership with Tirol Werbung, the tourism organization of the Austrian state of Tyrol, are launching a new China Pay Initiative together with partners Innsbruck Tourism, Kitzbühel Tourism, the Kufsteinerland Tourism Association, Ötztal Tourism, the St. Anton Tourism Association and the Swarovski Kristallwelten.

Wirecard reported that the initiative will enable a state-wide coverage of its mobile payment solution, as well as integrate some of the most popular Chinese mobile payment methods into numerous Tyrolean companies. The company also revealed that initially 150 businesses in the region will be equipped with the solution. While sharing more details about the partnership, Holger Gassler, Head of Markets at Tirol Werbung, stated:

“We expect to gain a competitive advantage as the first Austrian province to introduce Chinese mobile payment methods on a large scale. Payment convenience plays a major role for this target group in particular and can make both the region and participating merchants more attractive to Chinese tourists. The introduction of Wirecard’s digital payment platform is also one of the first projects within the scope of Tyrol’s digitization campaign.”

Roland Toch, Managing Director CEE at Wirecard, went on to add:

“Experience shows that accepting Alipay as a new payment method can lead to an increase in transaction volume with travelers from China of more than 350 percent within one year. We are proud to partner with Tirol Werbung to offer our digital payment solution to hundreds of companies and to continue the digitization of their payment processes. We look forward to expanding our partnership with Tyrol and other European regions in the future.”

Founded in 1999, Wirecard claims to be the global leader in innovation for digital fintech. The company employees more than 5,000 employees in nearly 30 countries around the globe. It provides businesses and end customers with constantly expanding ecosystem of real-time and value-added services. The ecosystem focuses on the following areas:

  • Payment and risk
  • Retail and transaction banking
  • Loyalty and couponing
  • Data analytics and conversion rate enhancement
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