Auckland-based craft brewer, Behemoth Brewing Company, has launched an equity crowdfunding campaign on PledgeMe. Behemoth Brewing Company currently exports to 11 countries and is seeking growth capital.
The company seeks to raise a combined total of $3.5 million through the equity offer with $2 million from the crowdfunding offering and $1.5 million from wholesale investors.
Behemoth is selling a 13.09% equity stake in the company. Shares are priced at $1 each with a minimum investment of $1,000.
Investors will receive additional benefits with each share parcel sold, which may include discounts, merchandise, exclusive event invitations, and, of course, Behemoth beer.
Investors who commit more than $50,000 will receive voting shares.
According to Behemoth, funds raised will go toward Churly’s, the future home of Behemoth Brewing in Mt. Eden, Auckland.
Named after their monster mascot, Churly’s will combine a full-service bar and restaurant with a state of the art brewery as well as a butchery space. Founder Andrew Childs will brew Behemoth’s beer while his wife Hannah Miller-Childs operates the boutique butchery.
“We, as a company, strive to be hospitable in all aspects of business and treat our employees like family,” said the husband-wife team. “Extending that family is what we look forward to most; creating an atmosphere where people can come in, relax, and be a part of our home.”
The new brewery will allow production flexibility to supply domestic and export markets explained Childs.
Behemoth beers consistently win awards in New Zealand and abroad. They just placed two beers, Freedom APA and From A Can Peach IPA, in the top 30 craft beers out of 630 entries in the New World Beer and Cider Awards.
The campaign opened privately on 4 June to pre-registered investors and publicly on 6 June.
PledgeMe is the only combo equity/lending crowdfunding platform in New Zealand.
Last year PledgeMe expanded to Australia and is licensed to provide equity crowdfunding in both countries.
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