Germany-based fintech Wirecard announced on Tuesday its new prototype of a Smart Mirror, developed by Wirecard’s Innovation Lab. The company claimed that the mirror is Germany’s first intelligent mirror through which consumers may also pay for items.
“The unique offering offers a completely new customer journey in-store by enabling customers to access a wide range of information directly through the mirror: Alternative sizes, different colors, matching products – everything appears on the mirror’s display. If the consumer clicks on “purchase” and scans a QR code, the payment is triggered. This eliminates the need to search for alternative sizes and colors and avoids long lines at the checkout. The goods can also be picked up afterwards or delivered home.”
While sharing more details about the mirror, Jörn Leogrande, EVP Wirecard Labs, stated:
“The shopping experience is made unique by the buying process on the Smart Mirror: it offers individual recommendations and the possibility to request other colors or sizes without leaving the changing room. This concept is not only appealing to customers, but also offers merchants many benefits from additional sales opportunities. One of the key features is the easy and fully digital checkout, which can be done with the customer’s own device – no need to queue or take out their credit or loyalty cards.”
Wirecard went on to add that the mirror is particularly relevant for fashion retailers, but can also work as a sales assistance tool in any retail outlet.