Klarna & ASOS Expands Global Payments Partnership to the U.S.

Payment processing platform Klarna announced on Monday it and global fashion brand ASOS have expanded their payments partnership to the U.S. According to the duo, the partnership will extend into the U.S. market in order to offer flexible payment options to shoppers. Customers may now choose to pay with four equal payments collected bi-weekly with no interest or fees. 

“This benefits the ASOS customer considering that 22% of shoppers say they struggle to afford the latest trends and would like an option to pay in installments or pay later – increasing to 37% for Gen Z and 30% for Millennials. A third said having the option to pay for their online purchases in four equal payments would help them better manage their finances and a quarter (24%) said it would mean they could buy more high-end products they could not usually afford. A fifth (21%) said it would allow them to ultimately spend more. With Klarna, these topical trend woes are solved with flexible, and more importantly, responsible spending solutions.”

While sharing more details about the partnership, Eve Williams, Brand Experience Director of ASOS, stated:

“At ASOS we want to give our customers choice in everything we do whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options.  We know these are all important to our customers – the addition of Klarna as a payment method in the US will help provide the best customer experience for our US customers.”

Michael Rouse, Chief Commercial Officer of Klarna, went on to add:

“Extending the ASOS partnership into the US speaks to Klarna’s global reputation among both its brand partners and customers. ASOS offers an accessible shopping experience. Paired with Klarna’s smoooth user experience and capabilities, customers in both the US and UK are now able to experiment and express themselves in the latest fashions with confidence.”

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