Global fintech BANKEX announced on Friday it has formed a new partnership with 1World to standardize messenger content sales of publishers represented on 1World platform through Bankex’ MainWallet.
Bankex reported that its MainWallet facilitates transactions in messengers where a publisher can sell articles, subscriptions, and additional services to end-users with zero integration. While sharing more details, Igor Khmel, Bankex Group founder and CEO, stated:
“With 1World as a partner, we can combine 1World’s bleeding edge mediatech CMS solution with Bankex’s most disruptive fintech technology since credit card introduction. We are looking forward to help hundreds of publishers launch their paywall-enabled messenger-based content feeds.”
Bankex then explained that 1World offers programmatic-powered content and engagement solutions to many publishers in North America and globally. With Bankex on board, 1World is notably planning to roll out an all-in-one program for publishers to launch their mobile commerce-enabled content channels in popular messengers. Alex Fedosseev, 1World CEO and Founder, added:
“We are excited to offer this new product to our existing and new customers with Bankex’s help. Messenger publishing is poised to add millions of readers to established media platforms, and MainWallet platform will help us both monetize publishers’ content with this audience, as well as launch new 1World custom products that publishers would be able to offer to their advertisers.”