Celero, a solutions integrator, and STACK, a Canadian fintech, announced on Thursday they have formed a strategic partnership to develop and launch Aura, which is a new digital member experience and rewards platform, exclusively for credit unions.
The duo reported that by combining Celero’s expertise in technology solutions with STACK’s “innovation” in payment platforms and loyalty programs, the partnership will provide services for credit union members, addressing factors such as instant rewards from exclusive brands and tools for financial wellness. While sharing more details about the platform’s development, Bob Reczka, CEO of Celero, stated:
“By leveraging the power of the STACK solution, Celero is drastically accelerating innovation for the Canadian credit union system. Aura is designed to enhance Canadians’ daily lives with its robust capabilities, customizable member experience and financial wellness tools.”
Miro Pavletic, CEO of STACK, also commented:
“We are excited to partner with Celero to help shape the future of digital loyalty and payments. STACK’s mission is to change the relationship people have with their money and through partnering with Celero, we extend our mission to a network of over 5 million credit union members across Canada. It’s an exciting time for a startup like STACK to partner with Celero and with such a large member base this allows us to meet massive scale with a truly innovative product.”
STACK added the launch of Aura marks a strategic shift for the future of credit unions and their members across Canada, allowing them to transact anywhere in the globe and online with the freedom and flexibility of a globally accepted card with all of the perks and without the fees.