Hong Kong-based fintech Liquefy announced on Monday it has appointed former COO of Turner Sports, Matt Hong, as the inaugural member of its new advisory board. The company reported it will “tap” Hong to bring his experience in the sports industry to advise the fintech on its expansion towards the tokenization of “sports-related” assets.
“Adding sports to its current portfolio furthers the company’s mission to democratize investment by enabling fractionalized ownership, lowering the entry cost, and bringing portfolio rebalancing flexibility to investment in previously illiquid assets.”
Speaking about his new role at Liquefy, Hong stated:
“I’m thrilled to join the advisory board of Liquefy and help the company establish a beachhead in the sports marketplace. Applications of blockchain technology are increasing exponentially, and Liquefy is a leader in tokenization in the real estate space. Applying the innovative Liquefy platform to the sports industry will open doors for fans, new investors and owners of IP that were previously unavailable or illiquid.”
Liquefy also noted that in his previous role as COO of Turner Sports, Hong was a leading figure in Turner’s league partnerships and rights deals with the NBA, NCAA, MLB, UEFA, the PGA of America, NASCAR, and the PGA TOUR. Also during his time with Turner, he led the acquisition of Bleacher Report, the #1 digital destination for millennial and Gen Z sports fans, and served on the board of directors of iStreamPlanet, WarnerMedia’s industry-leading OTT streaming platform. Adrian Lai, CEO of Liquefy, went on to add:
“Matt is an exceptional leader and strategic thinker, and it is an absolute pleasure to have him on board. He brings a wealth of knowledge in the sports industry and a different edge to our team. What a way to kick-start the new decade.”
Founded in 2018, Liquefy describes itself as a technology solution and consultancy that enables innovative business models through blockchain technology and digitization. The company’s first product, Liquefy Digitization Platform, is a platform that provides the tools for digital securities issuance, alongside with a comprehensive compliance protocol for over 50 jurisdictions.