BBVA USA announced on Wednesday it has received approval to open 15 new branches across the state of Texas. According to BBVA USA, the branches are set to open in early 2021 and underscore the bank’s 5-year strategic plan launched in early 2020, which aims to help clients improve their financial health. The banking group further explained:
“Adding branches at a time when digital transactions are increasing demonstrates the bank’s belief that the branch format naturally facilitates face-to-face relationships between bankers and their customers, building a deep understanding of their financial needs.”
While sharing more details about the expansion, BBVA USA Head of Retail, Larry Franco, stated:
“We recognize the power of the digital channel, but have an equally strong belief that banking is not an either/or scenario. There are pivotal moments in banking that require deep understanding, and during them, our bankers will offer solutions and highlight our relevant digital capabilities. This combines the best of both worlds.”
BBVA USA then revealed that each of the 15 branches will feature an updated model, which is the traditional teller line is now a one-stop-shop Personal Banker bar where customers can sit while the same team member that processes your transaction can originate a new account and teach customers about the bank’s latest digital capabilities. All branch bankers will also have data-driven customer insights to provide personalized recommendations based on the customer’s transactional behavior and relationship. BBVA USA Relationship Model Discipline Leader, Cody Sparks, went on to add:
“Branches are more than a place to conduct transactions, and engaging customers digitally is integrated into the branch experience – more than simply transaction takers, our bankers have become technology facilitators and advisors. Ultimately, we are people serving people, whether that means acting as a trusted advisor or helping our clients understand the latest in technology. We see branches as fully complementary to our digital strategy, and this will not change in a post-pandemic world.”
