Fifth Third Bank Announces New Partnership With Digital Estate Planning Business Trust & Will to Help Protect & Secure Customers’ Financial Futures

Fifth Third Bank announced on Thursday it has formed a new partnership with Trust & Will to help its customers protect and secure their families’ financial futures. Fifth Third Bank reported that through the collaboration, customers will be able to prepare an estate plan online through Trust & Will within minutes and will have access to discounted pricing. 

“The strategic relationship with Trust & Will addresses the growing need for affordable and accessible estate planning, accentuated by the COVID-19 pandemic, and brings holistic financial health into focus during a time when companies and customers need simple tools to help navigate these unprecedented times.”

Speaking about the partnership, said Howard Hammond, Head of Retail Banking and Brokerage Distribution for Fifth Third Bancorp, stated:

“Helping our customers reach their financial goals is very important to us, and we want to provide access to easy-to-use digital tools to protect their money, prepare for their future, and plan for the long-term well-being of their families. We are proud to work with Trust & Will and continue to provide access to innovative solutions for our customers through our strategic fintech relationships.”

Trust & Will Co-founder and CEO, Cody Barbo, added:

“Fifth Third will not only help us accelerate that vision, but more importantly, be able to bring the same 5-star experience our members have come to love. Our team has been fortunate to develop some amazing relationships since inception, and we are so happy to add Fifth Third to the Trust & Will community.”

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