Digital Wealth Manager SIMON Adds New ETFs to Platform, Launches New Marketplace

SIMON has expanded its digital wealth management platform to include exchange-traded funds (ETFs). The company has also launched a new marketplace with Innovator’s Capital Management’s Defined Outcome ETFs – which includes their Buffer ETFs. These products are currently available on SIMON’s centralized platform for “risk-managed solutions.”

As mentioned in a release, Innovator’s Buffer ETFs are part of their Defined Outcome ETFs family of financial products. They’re reportedly the first ETFs that aim to offer exposure to “the upside performance of major market indices with known levels of downside buffers.”

Buffer ETFs will aim to “offer downside risk management features over predetermined outcome periods” on the SIMON platform. Financial professionals that use the SIMON platform will now have the option to consider adding the “attributes” these products can bring to a customers’ investment portfolio—with “the depth of analytics they have come to expect from the platform and a simplified, end-to-end lifecycle experience,” the release noted.

Timur Kocaoglu, COO at SIMON, stated:

“With a focus on delivering clarity around their products, Innovator has worked to build the awareness and market for defined outcome investments. Investors can benefit from the efficiency and transparency of the ETF structure, together with the risk management features that these products can offer. SIMON is excited to extend the technology we’ve built for risk-managed solutions to this class of ETFs, and about what this means for the broader investment options the professionals on our platform will now have access to.”

Bruce Bond, Co-Founder and CEO of Innovator, said that he considers SIMON to be a market-leading digital platform that can help financial advisors and investors with gaining an understanding of their products throughout their lifecycle. Bond added that by establishing the  Defined Outcome ETF market, their goal has been “to bring revolutionary funds to the market that improve the investing landscape by providing more certainty in financial outcomes.”

Bond remarked:

“Partnering with SIMON is a natural next step for us that will provide us the opportunity to accelerate product education and market adoption across its existing network of firms.”

As noted in the release, SIMON aims to offer a modern approach to education and analytics for structured investment, insurance, and ETF solutions. The Fintech firm also provides a comprehensive education, marketplace, and lifecycle management so professionals can help their clients with achieving their goals. The integration with Innovator aims to simplify workflows for professionals who plan to incorporate defined outcome ETFs into the client’s investment portfolios.

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