Hong Kong-based Crypto.com announced on Tuesday it has formed a partnership with Aston Martin Cognizant Formula One Team. Crypto.com reported that the Formula One team signed a multi-year deal to bring exclusive experiences and opportunities to traders and fans of the sport.
Kris Marszalek, Co-founder and CEO of Crypto.com, spoke about the partnership by stating:
“We are extremely excited to be partnering with Aston Martin Cognizant Formula One Team. There is strong alignment between our brands and the aspirations of our customers. In only four years we have built the world’s most secure and fastest-growing cryptocurrency platform serving more than 10 million customers worldwide. We’re proud to be partnering with Aston Martin as they return to Grand Prix racing, especially as the first cryptocurrency platform to be sponsoring an F1 team.”
The Formula One team went on to add that its mission is to use the global platform of motorsport to engage a new wave of fans, showcasing the technology and innovation which live at its core while representing the values that resonate with the changing world in which it lives.