English Premier League team Manchester City is working with Socios.com to launch the Manchester City $CITY Fan Token, according to a note from Chilliz – the parent company of Socios.
The company says that Manchester City fans across the world will be able to use $CITY Fan Tokens to access perks such as VIP rewards, Club promotions, games, AR-enabled features, and voting rights in certain binding and non-binding Club polls on Socios.com.
All registered “Cityzens” will be eligible to receive a free $CITY Fan Token. The token is said to be available to purchase via the Socios.com app.
Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, commented:
“We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the Club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on Club initiatives. Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards. We recognise the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up. We’ve been extremely impressed with how Socios.com have led the way in this space with other European clubs, and we are confident that we have the right platform to succeed and grow together.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said that Socios.com and $CITY Fan Tokens will be hugely complementary to City’s global approach.
Chilliz points to the booming digital collectibles market or non-fungible token (NFT) sector claiming that total Fan Token market cap now stands at over $400 million.
$CHZ – the digital currency for sports & entertainment and the native currency of Socios.com currently holds a market cap of $3.4 billion.