Current, a U.S.-based fintech, announced on Monday its new partnership and investment with Jimmy Donaldson, aka MrBeast, a YouTube creator and philanthropist. According to Current, the partnership will give Donaldson a new platform to engage and give back at an even larger scale to his over 130 million social media fans utilizing Current’s mobile banking products.
“The new partnership kicked off with MrBeast’s biggest fan giveaway to date as Jimmy announced he was giving away $100,000 to 100,000 fans on Current in his latest video ‘I Got Hunted by a Bounty Hunter’, which had over 18 million views in 24 hours. Fans will receive cash directly from ~MrBeast, Jimmy’s Current ~tag, and will have an opportunity to redeem free points on Current for exclusive MrBeast x Current merchandise in the app. It is the first of many large-scale integrations planned between MrBeast and the financial platform.”
While speaking about the partnership, Donaldson stated:
“I’ve always been passionate about producing great content and giving back to the community, and Current is the perfect partner to support me in both efforts. I’m excited to be working together and look forward to producing awesome content that will help even more people.”
Adam Hadi, VP of Marketing at Current, added:
“Creators are integral to our strategy and this partnership fully exemplifies our mission to improve the financial outcomes of millions of Americans. MrBeast is a perfect brand fit and with this long-term commitment, we are collaborating to build the best platform for him to engage his fans in new ways and give this generation more opportunities to create better futures for themselves.”
Current is now on a mission mission to enable members to change their lives by creating better financial outcomes.
“Leveraging the best technology, we deliver inspirational and motivational products as we all move forward in a world of increasing digitization and complexity.”