The Philadelphia 76ers revealed on Wednesday (September 22, 2021) that they’ve formed a new partnership with Crypto.com, which is one of the fastest-growing crypto-focused platforms with over 10 million users globally, “designating the crypto company as the team’s official jersey patch partner.”
The partnership is also Crypto.com’s “first” in the NBA. To “tip off” the partnership, the 76ers will be introducing their non-fungible token (NFT), which will be available for fans to purchase via Crypto.com NFT.
Chris Heck, 76ers President of Business Operations, stated:
“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness. Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
Crypto.com has teamed up with established organizations and brands such as Formula 1, UFC, Paris Saint-Germain, and the NHL’s Montreal Canadiens among others. Crypto.com recently introduced Crypto.com NFT, which serves as the go-to platform for collecting and trading NFTs, “carefully curated from the worlds of art, design, entertainment, and sports.”
Kris Marszalek, co-founder & CEO of Crypto.com, stated:
“We’re extremely excited to announce our partnership with the 76ers, becoming the first global crypto platform with an official jersey patch partnership in the NBA. The NBA is one of the most popular leagues in the world, and the 76ers were an obvious choice. Together we’re going to create integrated experiences for fans everywhere; our patch and court integrations are just the beginning.”
All four versions of the 76ers uniform this upcoming season will reportedly “feature the Crypto.com patch on the left shoulder of the jersey.”
Jerseys featuring the new Crypto.com patch will be “available for purchase via SixersShop.com at the Official Team Store at the Center in Philadelphia,” the announcement confirmed.
All four versions of the 76ers uniform this upcoming season will “feature the Crypto.com patch on the left shoulder of the jersey.” The patch will also be “placed on all 76ers authentic jerseys sold across NBA retailers.”
As part of the jersey patch partnership, the 76ers will be “unveiling their new City Edition uniform in November that commemorates an iconic time in 76ers history.” The announcement also mentioned that this launch will aim to “inspire another series of unique NFTs that will be available for 76ers fans to purchase throughout the year.”
Additionally, this deal includes “a substantial presence across all platforms” such as regional, national, and global television broadcasts, digital channels like Sixers.com, major social media networks, as well as player branding (uniforms) across digital, print, and out-of-home advertising, team and league websites, team collateral and all team publications and photos.
Crypto.com will also “have rights to the 76ers’ name and marks in marketing and advertising as well as be an official international marketing partner of the team.”
The 76ers hired Excel Sports Management’s Properties division “to oversee the search for a new patch partner, and Mayflower Entertainment represented Crypto.com.”
Established back in 2016, Crypto.com serves 10 million+ clients with an intuitive crypto app, along with the Crypto.com Visa Card — the largest crypto card program — the Crypto.com Exchange and Crypto.com DeFi Wallet.
Crypto.com NFT aims to serve as the premier platform for collecting and trading NFTs, “carefully curated from the worlds of art, design, entertainment, and sports.”
Crypto.com is developed on a robust foundation of security, privacy and compliance and is the first crypto-related firm to “have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.”
With more than 2,600 professionals working in offices across the Americas, Europe and Asia, Crypto.com is focused on supporting the global transition to crypto.