UK Fintech Freetrade Wants to Create Culture of Investing Internationally that’s Approachable and Customer-First

Freetrade‘s Head of People, Amy Gilman, has reflected on a “big” 2021 and an “even bigger” 2022.

Gilman writes in a blog post that 2021 has been “an incredible year of growth for Freetrade.”

She added that whether that’s growth to “over 1 million registered users in the UK, growth in [their] assets under administration to more than £1 billion or [their] record-breaking recent crowdfunding round.”

She also noted that another growth story, and as Head of People “one very close to my heart, is our employee expansion.” Gilman revealed that they have “grown 200% this year from a company of 89 people in the UK only to 260 people across the UK, Sweden, Australia and Canada.”

LinkedIn founder Reed Hoffman in his book Blitzscaling “describes the growth of companies at different stages.” Gilman pointed out that they’re “now at the ‘village stage’ with ambitions to continue [their] fast-paced trajectory.”

The five stages of Blitzscaling

‍However, that growth, as Hoffman says, means we have to “work even harder to ensure we continue to recruit high quality talent and maintain the core of our company culture.”

She added:

“To grow at that scale in such a relatively short space of time is a major task and responsibility. It’s a testament to our Talent Function and our Hiring Managers that we’re succeeding on both counts. That’s reflected in our Freetrade employee surveys, which show our cultural alignment is stronger than ever, with Freetraders fully bought into our values.”

‍She continued:

“Our five core values – Candour, Curiosity, Focus, Grit, Humility – are fundamental to our workplace culture, and ultimately Freetrade’s mission, which is why we’re so committed to living them everyday. Our humility means there is no room for complacency and we’re fully determined to continue our momentum into Europe and beyond.”

She further noted that they want to “get everyone investing, and [they] mean everyone.” That means “creating a new culture of investing internationally that is approachable, customer-first and innovative.”

She also mentioned that they with their values driving them forward, they’re “excited about what 2022 holds for our customers, community, people and investors.”

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