Four-time tennis Grand Slam singles champion, Naomi Osaka has been enlisted as global ambassador of FTX, the holding company of FTX.com and FTX.us.
According to a company release, Osaka will become a shareholder in the firm while receiving compensation in crypto. Osaka will sport the logo of FTX while competing and is expect to help boost awareness of crypto for young women.
Beyond being a tennis star, Osaka is also known for championing social justice causes and raising mental health awareness.
Osaka commented on the partnership stating few women have been participating in crypto, mirroring traditional financial services:
“Cryptocurrencies started with the goal of being accessible to everyone and breaking down barriers to entry. I’m excited to partner with FTX to get back to that mission and to innovate on new ways to reach more people and further democratize the space.”
Osaka will become one of the first major female professional athletes to partner with FTX. She is expected to “creatively direct and produce content alongside FTX, specifically with a lens towards a global audience given Osaka’s Haitian and Japanese cultural heritage and background.”
Sam Bankman-Fried, CEO of FTX, said that just as FTX is at the forefront of crypto markets, we want to be at the forefront of social change.
“Our partnership with Naomi Osaka will further our goal of getting more diverse voices involved in the future of digital currency and Web3. I am excited to work with Naomi as we look to educate those groups and create a positive impact in the world. ”
Simultaneously, FTX states that it will make a charitable donation to Play Academy, Osaka’s charitable organization created with NIKE, Inc., and Laureus Sport for Good, with the goal of changing girls’ lives through play and sport.