Alviere, Coinbase Enter Coinbase Prime Partnership to Allow Brands to Offer Crypto Exchange


Alviere, the international embedded Fintech that enables “any brand” to deliver a full suite of financial products and services to clients, fans and employees, has announced a partnership with Coinbase Prime, a service of Coinbase Global Inc. (NASDAQ: COIN), in order to offer cryptocurrency services into Alviere’s embedded finance platform, The HIVE.

Yuval Brisker, co-founder and CEO of Alviere, stated:

“Alviere’s partnership with Coinbase will immediately make crypto available to customers, and bring significant value, ease and comfort to companies that want to offer crypto services to their customers but don’t have the expertise or experience to navigate the depth and breadth of the crypto world. Companies everywhere are looking to provide their customers with easier, hassle-free access to crypto offerings in order to further deepen their brand’s long-term relevance to customers.”

Coinbase Prime will reportedly offer Alviere the Coinbase Prime Platform and crypto infrastructure “to integrate crypto services into Alviere’s HIVE platform, starting with custody and execution of digital assets.”

Alviere Crypto Services “powered by Coinbase Prime will go live in the U.S. under Alviere’s state-by-state money transmission licenses and will allow the end users of Alviere’s programs to buy, store and sell select digital assets like BTC, ETH, LTC, and USDC.”

International expansion “to other markets where Alviere operates will follow,” the update confirmed.

Guillaume Chatain, Head of Institutional Sales and Introducing Brokers at Coinbase, remarked:

“Partnering with Alviere presents another opportunity for Coinbase to achieve its goal to make crypto an increasingly mainstream financial option for individuals, companies and other organizations. The Alviere team’s success developing an embedded finance platform made the company an ideal partner to bring crypto services to traditional brands.”

Alviere expects 2022 to be “a year of exponential growth and international expansion, with major brands set to go-live.”

Looking ahead, Alviere will offer multi-currency accounts and will “serve as an ‘introducing broker’ that can help Coinbase further its mission of making crypto mainstream.”

As mentioned in the update, Alviere claims to offer “the most complete embedded finance platform available today, empowering the world’s most visible, trusted and beloved brands to offer financial services to their customers for the first time.”

Alviere’s “easy, powerful and future-proof platform and associated services allows any business to launch a new financial services line of business to dramatically increase profits, deepen customer relationships and insights, and increase satisfaction and retention.”

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