Galileo Financial Technologies, a financial technology company owned and operated independently by SoFi Technologies, Inc. (NASDAQ: SOFI), announced that its API-enabled financial technology powers Flyp.
Flyp is a banking app and digital wallet, “with gamified rewards, challenges, and quests to attract, engage and retain customers.”
Through its direct integration, Galileo’s underlying solution — complete with fraud indicators, analytics dashboards, and more — will “serve as the backbone of Flyp’s growing gamified banking-as-a-service (BaaS) platform.”
Flyp’s approach is resonating with consumers “because every penny counts right now, and many are looking to solutions that pair no- or low-fee options with the seamless user experience they have grown accustomed to in their digital-first lives.”
According to Galileo research, 65% of consumers would “choose embedded finance solutions to get rewards or discounts, highlighting an opportunity for innovative user experiences and embedded financial solutions.”
Flyp launched their mobile banking app in March 2022 “to address these needs.” To support modern banking customers, Flyp’s solution “includes an engaging gamified rewards program, full Visa® debit card functionality, early direct deposit functionality and free overdraft protection that will be delivered friction-free through Galileo’s purpose-built platform.”
BJ McAndrews, Founder and CEO of Flyp, said:
“We recognized early that Flyp’s processor needed to be best-in-breed to ensure a seamless user experience and be able to scale as we grow. Galileo’s extensive track record in fraud prevention and forward-looking technology was the perfect solution to help acquire and retain Flyp users who are looking for a digital banking product that meets their everyday needs.”
Galileo’s Cloud-based financial technology platform is “built with flexibility, speed and scale in mind, enabling new and established brands to launch innovative financial services that can adapt to evolving customer needs.”
The integrations will “work alongside Flyp’s design to combine easy-to-use services with financial literacy tools to offer a modern mobile banking app and resources for personal money management.”
Derek White, CEO at Galileo, remarked:
“Galileo’s expertise in driving innovation into the financial services sector, supporting fresh approaches to security, payments, and financial inclusion, will help Flyp to differentiate and scale fast. Together, Galileo will enable Flyp to continue building its digital banking business with a customized, responsive and flexible program built for the modern customer.”