France: AMF and ARPP to Cooperate on Financial Promotions, Including Crypto Assets

The Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) will partner on promotions and communications in the financial sector especially in light of the changing environment for offerings. The agreement notes specifically the need to partner on “the new field of crypto assets.”

In France, digital asset or crypto asset offerings are legal – be they securities or other. This follows legislation enacted by the French government (Loi Pacte).

The AMF and the ARPP said they will adapt their cooperation framework, “based on an agreement signed in 2011, to the new challenges posed by changes in legislation and advertising methods.” This new amendment, signed on 19 July by AMF Chairman Robert Ophèle and ARPP Chairman François d’Aubert, includes crypto- assets and services on crypto-assets.

The two authorities have also drawn up a joint work program for 2022-2023 which incorporates communications about crypto-assets and token offerings.

The plan also includes a section devoted to social network influencers in the field of investment.


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