Digital Assets: Gemini, Betterment to Bring Diversified Crypto Portfolios to Investors

The team at Gemini is pleased to announce a partnership with Betterment, which claims to be one of the largest independent digital investment advisors in the U.S., in order “to begin offering crypto investment portfolios to customers across its retail and Betterment for Advisors offerings.”

Betterment’s forthcoming crypto offering will “enable customers to invest in curated crypto portfolios constructed from digital assets listed on the Gemini Exchange, and we will act as Betterment’s crypto custodian.”

By integrating with Gemini, Betterment customers will be “able to gain exposure to the crypto asset class to further diversify their long term investment portfolios on a platform that they already know and trust.”

Starting next month, Betterment customers “will have access to expert-built crypto portfolios, assembled by Betterment, through their accounts, and Betterment for Advisors’s partners will have the ability to offer crypto to their clients.”

Betterment has over 730,000 customers “across all of its business lines and offerings.”

Paget Stanco, Principal, Business Development at Gemini, said:

“We are delighted to expand our institutional partnerships through this Betterment integration. Through our suite of institutional products, we provide crypto infrastructure solutions to a growing number of asset managers, financial institutions, and platforms on a global scale. Our partnership with Betterment further cements Gemini as a leader in providing secure and compliant access to crypto.”

Gemini’s Betterment partnership “comes on the heels of a number of exciting institutional announcements.” In July, Gemini had “announced that [their] customers in the UK can use Plaid to seamlessly connect their bank accounts, and that we are serving as custodian for three of Holon Global Investments’ crypto funds.”

For more details about Gemini’s full stack of institutional crypto offerings, check here.

To find out more about Betterment’s crypto-related offerings, click here.

In another update, Gemini noted that they are announcing that Ethereum (ETH) staking is coming to Gemini on September 29, 2022.

To celebrate Ethereum’s momentous shift from proof-of-work (PoW) to proof-of-stake (PoS), users who stake ETH on Gemini through the end of October “will stake ETH for free, meaning they will get 15% more rewards on their staked ETH during the month.”

For more details, check here.

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