Adyen (AMS: ADYEN), the global financial technology platform of “choice” for large businesses, announced that Instacart, the grocery technology company in North America, “has selected the company as an additional payments processing partner.”
As part of the new partnership, Instacart will “leverage Adyen functionality, including PINless debit enablement of transactions, to further optimize and improve authorization rates for an even more seamless customer experience.”
Brian Dammeir, President of North America at Adyen, said:
“Working with Instacart on debit enablement and U.S. processing is the first step in what will be an exciting partnership. We look forward to working closely with Instacart on future payment capabilities as the company continues to expand.”
Heather Rivera, Vice President of Strategy, Corporate Development and Partnerships for Instacart, remarked:
“At Instacart, we’re dedicated to creating the best online grocery shopping experience possible for the customers and partners that rely on us every day. We’re pleased to welcome Adyen as an additional payments partner that will enable us to continue to scale and ensure our customers have a seamless experience all the way through checkout.”
In North America, Adyen has “seen a significant rise in debit usage over the past year.”
For marketplaces like Instacart that consumers rely on to connect with and shop online from their favorite retailers, “enhancing the customer experience involves optimizing authorization rates across issuers and the various debit networks.”
Adyen’s RevenueAccelerate offering seamlessly “applies the preferences of each issuer and debit network to help merchants see a lift in authorization rates, resulting in a more seamless and efficient customer experience.”
As noted in the update, Adyen is “the financial technology platform of choice for leading companies.”
By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses “achieve their ambitions faster.”
With offices around the world, Adyen works “with the likes of Facebook, Uber, H&M, eBay, and Microsoft.”
Adyen continuously “improves and expands its product offering as part of its ordinary course of business.” The cooperation with Instacart as described in this merchant update “underlines Adyen’s continuous growth with current and new merchants over the years.”
