MENA Region: Payments and Restaurant Management Platform Foodics Signs Omni-Channel Messaging Partnership with Unifonic

FOODICS, the cloud-based restaurant management technology and payments platform in the MENA region, announces a strategic partnership with the Communications Platform as a Service (CPaaS) provider, Unifonic.

Since it was founded in 2006, Unifonic has consistently “grown its product line and its markets to provide an affordable enterprise-grade multilingual and seamless omnichannel communications platform for its clients throughout the Middle East.”

For Foodics, the partnership with Unifonic will “allow its clients to integrate both solutions on their platforms, enabling them to streamline and communicate effortlessly with customers and stay engaged with their audiences at every transaction.”

Ahmad Al Zaini, Foodics Co-founder and CEO commented:

“We are constantly looking out for cutting-edge products that will enhance our clients’ operations and growth. With customer experience at the center of this special collaboration, we’re thrilled to partner with Unifonic and provide our clients with one platform for every conversation. The integration between Foodics and Unifonic will enable F&B outlets to instantly connect and reach their customers anywhere in the world on their preferred channels, thus boosting customer engagement and growth.”

Trusted by 5,000+ of the world’s most customer-centric companies, Unifonic combines organization’s communications channels “on one platform so they can streamline customer engagement.”

Ahmed Hamdan, Co-founder & CEO of Unifonic, said:

“The F&B industry is a critical sector in the Kingdom’s Vision2030 goals and plans, and this partnership with Foodics will allow us to further support and accelerate its growth within the Kingdom.” 

FOODICS is officially “recognized by the Saudi Central Bank (“SAMA”) as a FinTech company. Since its inception in 2014,”

Foodics has successfully “processed over 6 billion orders through its platform.”

It also “raised a record US$170 million in its series C funding round last year, boosting its innovation capabilities to better serve business owners and partners.”

As covered, FOODICS claims it is “the leading Restaurant and Payment Tech company in MENA, with an innovative 360° SaaS ecosystem making it a pioneer in the regional F&B industry.”

Formally licensed as a Fintech company “by the Saudi Central Bank (SAMA), the company’s vision is to build a complete restaurant management ecosystem that enables owners to run their operations seamlessly and grow their business.”

Its mission is “to empower restaurant and merchant owners with a comprehensive cloud-based POS system to enrich their operations.”

FOODICS caters “to every segment of the F&B sector from traditional dine-in restaurants, cafés, quick service restaurants, bakeries, food trucks through to cloud kitchens and non-food micro-retailers.”

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