Issuance, Inc. has announced a partnership with Rialto Markets that aims to reduce the cost of private firms raising money online.
Issuance is a SaaS-based online capital formation platform that reports having assisted issuers in raising over $250 million. The tech firm is designed to simplify the funding process reducing points of friction so investors can complete a transaction seamlessly using Apple Pay, Google Pay, and other more traditional payment processes.
Rialto Markets is a FINRA-regulated broker-dealer that is in the online capital formation or crowdfunding space, helping firms raise money under all securities exemptions, including Reg CF, Reg D, and Reg A+.
Darren Marble, well-known in the securities crowdfunding sector and co-founder/CEO of Issuance, said they are offering Rialto Markets “preferred rates” and the partnership between the two platforms will help their clients raise capital at a lower cost.
Issuers looking to work with both Issuance and Rialto Markets for their investment crowdfunding round specifically issuers raising through the Reg A+ are expected to see cost reductions in the funding process.
Joel Steinmetz, co-founder & COO of Rialto Markets, said their compliance engine can integrate with capital raising platforms including Issuance and they believe the partnership can “can set the standard for how issuers should execute their campaign strategy.”
Issuance Express is a white-label platform that enables issuers to own the entire capital raising process that can take place on a company-branded page as opposed to a separate digital platform. By using Rialto Markets as a broker-dealer, issuers can launch a compliant securities crowdfunding round.