Web 3.0 Adoption: absolute labs Acquires $8M to Improve Wallet Relationship Management Platform for Web3 Services

absolute labs – the first Wallet Relationship Management (WRM) platform that is revolutionizing how growth and marketing teams acquire, engage, convert, and retain customers in the next Internet – announces the close of a $8 million Seed fundraising round including Aglaé Ventures, Alpha Praetorian Capital, The Luxury Fund, Near Foundation, MoonPay, Plassa Capital, Punja Global Ventures, Samsung Next, Sparkle Ventures (Animoca Brands), and W3i.

The Web3 CRM platform, “which is already trusted by trailblazers such as LVMH, MoonPay, The Sandbox, Mocaverse (Animoca Brands), and others, is enabling brands to embrace and leverage wallet data on public blockchains to gain deep data insights, build actionable segments, and automate cross-channel campaigns including NFT air drops, nurture social community engagement, and more.”

absolute labs CEO and co-founder, Samir Addamine said:

“WRM was born from the realization that existing Web2 CRM solutions are neither capable or positioned to meet the requirements and opportunities of blockchain-based marketing. Wallets hold the keys to everything Web3 – from proving identity, providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers and more. We’re proud to have an incredible range of partners who share our belief that any brand that recognizes the awesome potential of Web3 must have absolute WRM™ as a core component of its martech stack.”

Speaking on their partnership with absolute labs, Vanessa Grellet, Managing Partner at Aglaé Ventures, said:

“We are delighted to support a pioneer that is directly at the crossroads of Web2 and Web3 technologies. absolute labs’ innovative ways to leverage data analytics, CRM and marketing automation supports the adoption of Web3 and creates opportunities for brand engagement.”

Franck Le Moal, Chief Information Officer, LVMH commented:

“We are delighted to work with absolute labs to explore Web3 data and how this can enhance client experience. Their solution will be pivotal as luxury and FMCG brands push further into Web3.”

Julien Pageaud of Sparkle Ventures said:

“We have been a proud supporter of absolute labs since the beginning and are thrilled at the potential to purposefully bridge the largest and most successful Web2 companies to Web3 technologies. absolute WRM platform promises to provide an intuitive pathway for leading brands and emerging companies to engage with the growing number of Web3 customers.”

As noted in the update, absolute labs, “founded in 2021, is a Web3 CRM software-as-a-service (SaaS) company based in San Francisco, CA.”

The company’s absolute WRM platform is reportedly “the first purpose-built, comprehensive wallet relationship management solution.”

WRM aims to “help brands, protocols, exchanges, DeFi projects, NFT marketplaces and others transition and accelerate how they analyze, identify, nurture and engage users and prospects throughout the Web3 ecosystem (including NFT airdrops, social communities such as Discord and Telegram, and integration of ‘traditional’ channels such as email).”

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